Application Delivery Network Load Balancer Market – Why WebMux?

The Application Delivery Network Load Balancer Market

How to Supercharge Your Network to Supercharge Your Bottom Line

What is an application delivery network (ADN) load balancer and why is it essential to the network infrastructure?

In the computer world, a local area network (LAN) is an entity’s network infrastructure that connects local computers, computer servers or server farms, switches, routers, and firewalls that are commonly connected to the public Internet.

An ADN load balancer is similar to a router with the exception of having a specific role to manage, deliver securely, and reliably local network traffic (Layers 4-7) to and from the back-end servers/server farms.

Throughout the years there have been many terms used in the market to reference the basic functions of load balancing local network traffic. Here are a few common ones: application delivery network (ADN) load balancer, network traffic manager (NTM), application delivery controller (ADC), load balancer (LB), hardware load balancer (HLB), network load balancer (NLB), server load balancer (SLB), and local traffic manager (LTM).

For the purpose of this article, we are using the term ADN load balancer to address the question how it can supercharge your network to supercharge your bottom line.

Let’s first take a closer look at how your company’s network is crucial to the business operations where it could serve both internal and external users. What would be the consequences if your internal organization or external customers and prospects cannot connect to your network back-end servers where the applications are servicing their needs? One could only imagine the high frustration levels, whether it is connecting to your web site, having conversations through VoIP, social media interactions, streaming videos, playing games, managing IoT devices, or accessing internal accounting records, emails, database records, etc.

It makes good business sense to take a close look at the fundamentals of your network as today’s livelihood highly depends on it.

The first question to ask, is your network always performing at its full potential even during peak traffic times, providing maximum service and availability for all your users? Second, have you considered the enormous hidden costs from a less than optimal performing network that may be eroding the company’s bottom line? Negative impacts could include employees taking longer to do their work and existing or potential customers will lose patience and move to your competitors. These hidden cost dangers are easy to overlook, but could be dramatically reduced by making a wise change to your network infrastructure.

avanu webmux load balancing savings


For a high positive payoff, it may be wise to consider a network upgrade by investing in an application delivery network load balancing solution. It will prevent the negative hidden cost effects by efficiently managing and delivering reliably and securely your users’ data traffic to and from your internal back-end network of servers servicing their needs.



Here are a few examples and benefits of an ADN load balancer:

Performance:  The traffic to servers is distributed among the server farm so that a site can handle more than a single server alone.  Other features, such as SSL Offloading and HTTP cache, help reduce impact on server resources.

Scalability: After a server farm has been created, more servers can be still be added should more capacity be needed.

Redundancy/Fault Tolerance: A farm contains several servers that serve the same site.  If a server should fail, a health check will detect the failed server and send requests to the remaining servers.   Therefore, keeping all applications and services working.

Reduce Maintenance Downtime:  Servers in a farm can be taken offline for maintenance without interrupting applications and services for the user.

There are many choices of application delivery network load balancer solutions. Ideally one will meet your local network load balancing requirements where its total net cost will not eat up the positive cost savings. To review your load balancing needs, here are some example questions to answer:

  • What is the out-the-door price?
  • Do I need certification and training to install it myself?
  • Must I hire certified personnel to do the configuration and installation? How much does this cost in time and money?
  • How easy is the product to maintain without having certified or trained personnel?
  • Does the initial price include product configuration?
  • Will the product meet my future requirements as my network evolves without paying extra for add-on features?
  • Will the manufacturer charge for new product features added?
  • What is the annual support and product registration cost?
  • Are there annual royalty fees?

Some considerations are harder to quantify in monetary terms:

  • What is the manufacturer’s quality of service, both before and after purchase?
  • What is the product’s reliability reputation?
  • How long has the product been on the market?

What about products with multiple functions that integrate load balancing with other services?

  • Are there hidden unnecessary costs for the load balancing configuration?
  • How fast can the load balancing function be up and running in the network?
  • Do all product functions provide optimal performance for the network?
  • What if one function of such a product fails, does it become a single point of failure for all its functions?
  • Overall will you be paying more for the multi-functions’ annual royalty and/or support services?
avanu webmux savingsAfter you assess the possibilities for load balancing your local (Layers 4-7) network, it should become clear what meets your requirements and budget.

One reputable and excellent choice to consider is the WebMux™ Network Traffic Manager from AVANU®.  WebMux has been proven and tested over time to be a powerful and reliable enterprise-class application delivery network load balancing solution. The product is self-contained and designed to be easy and fast to set up, configure, and manage without any special training or certifications.

In summary, AVANU’s WebMux offers bottom line savings (product cost, time, labor, and maintenance) offering more performance value for a high return on investment.

It is all about the user experience on your network and keeping everyone connected(sm)

AVANU offers Virtual WebMux software appliances for cloud environments as well as network hardware appliances for reliable high performing plug-and-run deployments. All models offer scalability to meet your load balancing and performance requirements.

See what our customers have to say here